WORK HARD AND BE NICE TO PEOPLE.
It’s our North Star and the foundation for everything we do.
The Why.
We believe that constructive collaboration with great people, working on beautiful campaigns that add to the cultural dialogue, is a gift we never take for granted.
The How.
Thorough planning, thoughtful attention to every detail, and harmonious communication for sure. Caring for our shared planet and giving everyone a shot at breaking into the business – always.
The What.
It’s a point of pride that our crews feel every department is prioritized, and our clients remark how calm and positive our shoots feel in the hands of our seasoned production teams.
The Who.
We’ve worked with so many truly gifted people over the last 20 years, and we’ve faced all the challenges with you – the economy, strikes, the pandemic, AI. It drives us to find ways to be better and reaffirms how much value there is in what we all do, together.
Our Collaborators
Bill Abranowicz • Melanie Acevedo • Chloe Aftel • Lorenzo Agius • Ruven Afanador • Elton Anderson • Christian Anwander • Matt Armendariz • Shayan Asgharnia • GL Askew • Chris & Kristen Barker • Jean-Luc Benard • Cass Bird • Anthony Blasko • Wade Brands • Matthew Brookes • Richard Burbridge • Jake Chessum • Walter Chin • Chris Clinton • Justin Coit • The Collaborationist • Bart Cooke • Paul Costello • Clayton Cotterell • Chris Craymer • Eric Ray Davidson • William Davidson • Colette DeBarros • James Dimmock • Laura Doss • Cheyenne Ellis • Simon Emmett • Marcus Eriksson • Russ Ford & Reyn Soffe • Amanda Friedman • Julia Galdo & Cody Cloud • Boo George • Tierney Gearon • Kristin Gladney • Nathaniel Goldberg • Thayer Gowdy • Amber Gray • Christopher Griffith • Sasha Gulish • Peter Hapak • Austin Hargrave • Steve Harries • Gregory Harris • Erik Heck • Johnny Hernandez • John Hillin • Ben Hoffmann • John Huba • Jim Hughes • Kurt Iswarienko • Rebecca Joelson • Pete Jones • Sam Jones • River Jordan • Greg Kadel • Tony Kaye • Billy Kidd • Sebastian Kim • Neil Krug • Paola Kudacki • Mark Laita • Matt Lambert • Danielle Levitt • Ture Lillegraven • Jennifer Livingston • Alexi Lubomirski • Nicholas Maggio • Mary Ellen Matthews • Jimmy Marble • Amanda Marsalis • Robert Maxwell • Ericka McConnell • Chris McPherson • Anna Menke • Randall Meson • Christopher Micaud • John Midgley • Johnny Miller • James Minchin • Dan Monick • Sally Montana • Emily Nathan • Jamie Nelson • Greg Noire • Kevin O'Brien • Craig Cameron Olsen • Anders Overgaard • Anna Palma • Steven Pan • Kate Powers • Sierra Prescott • Arnaud Pyvka • Steven Randazzo • Christa Renee • Coliena Rentmeester • Terry Richardson • Jeff Riedel • Kim Myers Robertson • Ramona Rosales • Norman Jean Roy • John Russo • Warwick Saint • Nagi Sakai • Josefina • Santos Tom Schierlitz • Tom Schirmacher • Martin Schoeller • Mike Schwartz • Gregg Segal • Mark Seliger • Carlos Serrao • Carter Smith • Aaron Smith • Stewart Shining • Emily Shur • Peggy Sirota • Hugh Stewart • Art Streiber • Shaun Sullivan • Jacob Sutton • Mei Tao • Alex Tehrani • Nico Therin • Scott Trindle • Tyler Twins • Max Vadukul • Mattias Vriens-McGrath • William Waldron • Ward & Kweskin • Ben Watts • Michelle Watt • Cliff Watts • We Are The Rhoads • Noah Webb • Theo Wenner • Anna Williams • Matthew Williams • Sharon Williams • Anna Wolf • Geordie Wood • Peter Yang
Our Partners
Our Testimonials
“In all my years working with the incredible Steve Bauerfeind and his amazing Bauie+Rad teammates, I have never found another producer that can compare. Steve sets the bar that high!
I was the Creative Director at GQ for 40 years and used Steve and Bauie+Rad often for big photos shoots. I am currently a freelance creative director in the menswear space, working with high-fashion brands and global companies.
Bauie+Rad’s attention to detail is astounding; they see the big picture and are highly experienced when working with talent. Steve and his team make it all happen with poise, intelligent problem-solving and grace. He is literally the very best producer I have ever worked with.”
— Jim Moore, Creative Director
“I’ve had the pleasure of working with Steve and Tricia from Bauie+Rad for nearly a decade. Our first project together was a complex multi-location shoot that could have easily gone off the rails—but their calm confidence, creative problem-solving, and steady leadership kept everything on track.
Since then, they’ve become my go-to partners—reliable, intuitive, and deeply professional. They anticipate needs before they arise, handle every challenge with grace, and bring out the best in everyone around them.
Bauie+Rad consistently deliver exceptional results and make the process a joy. They’re the kind of collaborators you trust completely and are genuinely grateful to have by your side.”
— Cali Alberico, Founder, All In Represents
“Bauie+Rad are a trusted partner delivering quality production for Rothy's photoshoots, both large and small. Their sustainable approach truly sets them apart and aligns perfectly with Rothy's core values.
Owner Steve Bauerfeind has an exceptional understanding of the client's needs and a remarkable ability to problem-solve even the most complex situations. The Bauie+Rad result is always a seamless photoshoot and outstanding creative outcomes.”
— Ann Slater, Senior Director, Creative Operations Rothy’s
“Having been in this business as long as I have (and knowing how long the folks at Bauie+Rad have been in the business), it’s clear that positive, thoughtful problem-solving is the key to a successful production, and that’s what Bauie+Rad brings to every project.
Experience counts. A lot. And the Bauie+Rad crew are experienced.
Bauie+Rad has produced larger entertainment shoots and smaller editorial shoots for me, from Malibu to Rome…and on every single shoot they are effective, efficient and so wonderful to work with.”
— Art Streiber, Photographer
Our Team
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Steve Bauerfeind
FOUNDER
M : 323 394 1768
steve@bauierad.com
“I’ve been so lucky to have found a career in an industry that’s constantly inspiring me. So many incredible people have given me opportunities and believed in me, even when I didn’t believe in myself. And now, 25+ years working as a producer, I’m more inspired than ever to keep learning, keep growing, and keep looking for ways to do better… for our clients, for our planet, and for each other.”
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Tricia Sherman
EXECUTIVE PRODUCER
tricia@bauierad.com
“My passion is giving people opportunities and watching them succeed. How lucky are we to have a career that is not only creative, but fun and exciting! What a way to live life have fun and create memories while working!”
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Clarissa Garrett
PRODUCER
clarissa@bauierad.com
“My passion is to advocate for BIPOC and LGBTQ+ talent to be included in the process of production as representation and diverse voices are the key to creating amazing work that reflects the world around us.”
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Lea Sandoval
CONTROLLER
lea@bauierad.com
“Our own team synergy draws on our individual strengths, blending together the creative process, research, production success, as well as business acumen to make sure the client is taken care of on every level.”
If we’ve collaborated with you on something, thank you for your trust and faith. If you’re looking for a production partner to work with, we’d love to meet you and hope that BAUIE+RAD can be a new go-to.
